24 Second Embrace (project for National Siblings Day)

24 Second Embrace (project for National Siblings Day)

Award-winning performance artist Brian Feldman hugs his sister Adrienne McIntosh for 24 seconds. In 24 cities. In one day.

By Brian Feldman Projects

Date and time

Thursday, April 10, 2025 · 6:39am - 8:30pm EDT

Location

24 Central Florida Cities

1180 Seven Seas Drive Lake Buena Vista, FL 32830

About this event

UPDATE #6: 9:19 AM - April 4, 2023:

We regret to inform you that due to a variety of complications, “24 Second Embrace” will be postponed a fifth time – to Wednesday, April 10, 2024.

Taking Wednesday traffic into consideration, revised Embrace times, and all other updates will be announced at a later time on this event page.

Thanks for your patience and understanding. “Next year in Jerusalem!”

************************

UPDATE #5: 7:00 PM - April 9, 2022:

We regret to inform you that since JetBlue canceled Brian’s flight from D.C. to Orlando, putting him on a new flight arriving via Boston at 10:37 PM on Monday, April 11, 24 Second Embrace will have no choice but to be postponed a fourth time – to Monday, April 10, 2023.

Taking Monday traffic into consideration, revised Embrace times, and all other updates will be announced at a later time here and on BrianFeldman.com.

The only other last-minute one-way flight option available to Brian was a red-eye arriving via Denver less than an hour prior to the first embrace in Daytona Beach for over $1,000. After consulting the calendar, there was also brief consideration about waiting until the next time National Siblings Day falls on a Sunday. Unfortunately, that’s not until 2033.

Suffice it to say, the final Embrace is the toughest. So thanks yet again for your patience and understanding.

************************

UPDATE #4: 4:00 AM - April 9, 2022:

This project is officially scheduled to take place on Sunday, April 10, 2022, and all 24 Embrace times have now been revised and posted below in the event description.

************************

UPDATE #3: 3:00 PM - December 21, 2020:

We regret to inform you that since Brian and Adrienne will have not yet received a COVID-19 vaccine by National Siblings Day 2021, 24 Second Embrace will be postponed one more year, and hopefully for the last time – to Sunday, April 10, 2022.

Taking Sunday traffic into consideration, revised Embrace times, and all other updates will be announced at a later time on this event page.

Thanks for your patience and understanding, and please continue to stay safe!

************************

UPDATE #2: 2:00 PM - March 14, 2020:

We regret to inform you that due to the ongoing pandemic of coronavirus disease 2019 (COVID-19), 24 Second Embrace will once again have to be postponed – this time to Saturday, April 10, 2021.

Taking Saturday traffic into consideration, revised Embrace times, and all other updates will be announced at a later time on this event page.

Thanks for your patience and understanding, stay safe, and wash your hands!

************************

UPDATE #1: 5:00 AM - April 10, 2019:

We regret to inform you that due to an illness (Brian), today’s 24 Second Embrace has been postponed to Friday, April 10, 2020.

Brian rarely gets sick and has never done a project while ill, so this announcement marks the first time in Brian Feldman Projects’ 15-year history that a project has been postponed due to illness.

Taking Friday traffic into consideration, revised Embrace times and all other updates will be announced at a later time on this event page.

Thanks for your patience, understanding, and Happy National Siblings Day!

************************

What’s the longest you’ve ever hugged your sibling?

This National Siblings Day (Sunday, April 10, 2022), award-winning performance artist Brian Feldman plans to hug his sister, Adrienne McIntosh, for 24 seconds. In 24 cities. In one day.

24 Second Embrace is the thrilling conclusion to the 24 Embrace Trilogy,” following 24 Minute Embrace,” Brian’s 2015 project which featured him and his mother sharing a hug for 24 minutes in 3 cities (Orlando, D.C., Philadelphia) on Mother’s Day, and 24 Hour Embrace (after Young Sun Han),” Brian’s 2011 project which featured him and his father sharing a hug inside of a boxing ring for the full 24-hour duration of Father’s Day.

Traversing 24 Central Florida cities in 6 counties, including every city in Orange, Seminole, and Osceola counties (alphabetically: Altamonte Springs, Apopka, Bay Lake, Belle Isle, Casselberry, Clermont, Davenport, Daytona Beach, DeLand, Edgewood, Kissimmee, Lake Buena Vista, Lake Mary, Longwood, Maitland, New Smyrna Beach, Ocoee, Orlando, Oviedo, Sanford, St. Cloud, Winter Garden, Winter Park, Winter Springs), each city visited as part of 24 Second Embrace represents each hour of National Siblings Day (a real holiday) “recognized annually in some parts of the United States on April 10, honoring the relationships of siblings. Unlike Mother’s Day and Father’s Day, it is not federally recognized... though the Siblings Day Foundation is working to change this.

The public is invited to view 24 Second Embrace in person in all 24 cities (exhaustingly detailed schedule provided below); a few locations require going through security. Additionally, the public is encouraged to bring their siblings... hug ‘em if you got ‘em! (Parents and grandparents welcome too.)

Originally scheduled for National Siblings Day in 2019, 24 Second Embrace marks only the second time, in over 18 years of producing performance art events, that Brian Feldman Projects is presenting an in-person project in multiple cities in a single day. It also sets a new personal performance art record for him (24 cities in one day).

Facebook Event: http://www.j.mp/24sEmbrace_fb

Hashtags: #24sEmbrace #NationalSiblingsDay

Twitter: @BrianFeldman @adriennefeldman

WHEN & WHERE:

Sunday, April 10, 2022, from 6:39 AM - 8:30 PM*

1) 6:39 AM Daytona Beach Boardwalk - Daytona Beach

2) 7:15 AM Atlantic Center for the Arts - New Smyrna Beach

3) 8:00 AM Athens Theatre - DeLand

4) 9:00 AM Wekiwa Springs State Park - Apopka

5) 9:45 AM Altamonte Mall - Altamonte Springs

6) 10:15 AM Extended Stay America - Lake Mary

7) 10:30 AM Seminole State College - Sanford

8) 10:45 AM Mini Storage Units - Longwood

9) 11:15 AM Semoran Skateway - Casselberry

10) 11:30 AM 3rd Childhood Home - Winter Springs

11) 11:45 AM Tuskawilla Middle School - Oviedo

12) 12:00 PM Lake Howell High School - Winter Park

13) 12:30 PM Jewish Academy of Orlando - Maitland

14) 1:15 PM Twistee Treat - Ocoee

15) 1:30 PM Garden Theatre - Winter Garden

16) 2:15 PM Presidents Hall of Fame - Clermont

17) 3:30 PM Universal Studios Florida™ - Orlando

18) 4:30 PM Edgewood City Hall - Edgewood

19) 4:45 PM Belle Isle City Hall - Belle Isle

20) 5:30 PM Lakefront Park - St. Cloud

21) 6:00 PM Monument of States - Kissimmee

22) 6:45 PM Adrienne’s First House - Davenport

23) 7:30 PM AMC® Disney Springs 24 - Lake Buena Vista

24) 8:30 PM Magic Kingdom® Park - Bay Lake

*Due to the almost nonstop travel required for this project, the times listed will be adhered to as closely as possible. None of the times listed will begin prior to schedule, but may begin after. Follow @BrianFeldman and the hashtag #24sEmbrace on Twitter for updates throughout the day on Sunday, April 10, 2022.

6:39 AM (1st Embrace)

Daytona Beach Boardwalk

1200 Main St. Daytona Beach, FL 32118

Exact location: Outside, near the Pier.

Adrienne’s always complaining that she never gets to see the beach in the daytime, as she almost always arrives to seashores after sunset. With this first embrace right before sunrise, Brian offers his heartfelt apology. This will be Brian’s first-ever performance in Daytona Beach.

7:15 AM (2nd Embrace)

Atlantic Center for the Arts

1414 Art Center Ave. New Smyrna Beach, FL 32168

Exact location: Outside, in front of the ACA logo made of steel at the main entrance.

Adrienne has never been here. One of Brian’s favorite places in the state of Florida, he was an Associate Artist at ACA with Mentoring Artist Heather Woodbury, during Residency #134 in the summer of 2009. Signature project “Brian Feldman’s Under the Covers” premiered here as part of that Residency.

8:00 AM (3rd Embrace)

Athens Theatre

124 N. Florida Ave. DeLand, FL 32720

Exact location: Outside, on the street in front of the marquee.

Although Brian nor Adrienne have ever seen a show here, Brian’s a fan of the marquee. This will be Brian’s first-ever performance in DeLand.

9:00 AM (4th Embrace)

Wekiwa Springs State Park

1800 Wekiwa Cir. Apopka, FL 32712

Exact location: Outside, in front of the swimming springs.

This location has a $6 per vehicle entry fee for 2-8 people, $4 per single-occupant vehicle, and $2 per pedestrian, bicyclist, or extra vehicle passenger. Brian’s 17-hour-long 2010 project, “Fringe of Nature,” took place here as part of the 19th Orlando Fringe Festival.

9:45 AM (5th Embrace)

Altamonte Mall

451 E. Altamonte Dr. Altamonte Springs, FL 32701

Exact location: Outside, in front of the Level 1 mall entrance between JCPenney and Macy’s.

Brian and Adrienne spent a lot of time here as children. As part of a Puppet Slam, Brian performed in puppeteer Jack Field’s 2010 play, “The Loaf That No One Cried For,” at the mall’s former Pinocchio’s Marionette Theater.

10:15 AM (6th Embrace)

Extended Stay America - Orlando - Lake Mary

1036 Greenwood Blvd. Lake Mary, FL 32746

Exact location: Outside, in front of the building.

Brian, Adrienne, and their parents briefly lived here while homeless. This will be Brian’s first-ever performance in Lake Mary.

10:30 AM (7th Embrace)

Seminole State College of Florida

100 Weldon Blvd. Sanford, FL 32773

Exact location: Outside, in front of Building G (Center for Fine and Performing Arts).

Adrienne is a graduate of Seminole State, and both she and Brian attended and performed in the Theatre program here. The Feldman Dynamic once gave an artist talk in the venue now known as Harriett’s Theatre. Additionally, they both worked in the school’s original bookstore and library locations.

10:45 AM (8th Embrace)

Mini Storage Units

104 Baywood Ave. Longwood, FL 32750

Exact location: Outside, in front of one of the storage units.

Brian, Adrienne, and their parents shared a packed-to-the-ceiling storage unit here for many years, finally emptying it prior to Brian’s move to Washington, D.C. in February 2012. This will be Brian’s first-ever performance in Longwood.

11:15 AM (9th Embrace)

Semoran Skateway

2670 Cassel Creek Blvd. Casselberry, FL 32707

Exact location: Outside, in front of the building.

Brian and Adrienne both had birthday parties here as children.

11:30 AM (10th Embrace)

3rd Childhood Home

3919 Biscayne Dr. Winter Springs, FL 32708

Exact location: Outside, in front of the house.

Brian and Adrienne lived with their parents in this house for 9 years. Brian used to charge admission to kids in the neighborhood to watch movies he made starring them. It was inside this house around the kitchen table where Brian first pitched his family a show called “Dinner,” the project that in August 2003 would become “The Feldman Dynamic,” his first-ever performance art piece.

11:45 AM (11th Embrace)

Tuskawilla Middle School

1801 Tuskawilla Rd. Oviedo, FL 32765

Exact location: Outside, in front of the school sign on Tuskawilla Road.

Brian and Adrienne both graduated from Tuskawilla Middle School. It was the first public school in Florida that Brian attended.

12:00 PM (12th Embrace)

Lake Howell High School

4200 Dike Rd. Winter Park, FL 32792

Exact location: Outside, in front of the school sign on Dike Road.

Brian and Adrienne both graduated from Lake Howell High School.

12:30 PM (13th Embrace)

Jewish Academy of Orlando

851 N. Maitland Ave. Maitland, FL 32751

Exact location: Outside, in front of the Jewish Community Campus sign at Maitland Avenue & Boulevard.

Brian and Adrienne both attended the Jewish Academy of Orlando, back when it was known as Hebrew Day School of Central Florida; Adrienne from K-3rd, Brian from 3rd-7th. This is where Brian first performed in a play, an elementary school production of “A Midsummer Night’s Dream.”

1:15 PM (14th Embrace)

Twistee Treat of Ocoee

1500 Maguire Rd. Ocoee, FL 34761

Exact location: Outside, in front of the ice cream cone-shaped building.

Although Brian nor Adrienne have been to this location, the Twistee Treat in Winter Park was a regular stop throughout their childhood. Brian has been a vegan since 2001. This will be Brian’s first-ever performance in Ocoee.

1:30 PM (15th Embrace)

Garden Theatre

160 W. Plant St. Winter Garden, FL 34787

Exact location: Outside, on the sidewalk in front of the marquee.

This theatre opened the same day as Brian’s breakthrough 2008 project, “Leap Year Day,” and he has attended performances and movie screenings here. One of the sites of an unrealized project, “The Seat Filler.” This will be Brian’s first-ever performance in Winter Garden.

2:15 PM (16th Embrace)

Presidents Hall of Fame

123 Hwy 27N, Clermont, FL 34711

Exact location: Outside, in front of the miniature Mount Rushmore.

Adrienne has never been here. Brian’s 2010 project, “Photo Trade: Mount Rushmore” took place at the real Mount Rushmore National Memorial in Keystone, South Dakota. This will be Brian’s first-ever performance in Clermont.

5:30 PM (17th Embrace)

Universal Studios Florida™

6000 Universal Blvd. Orlando, FL 32819

Exact location: Outside, in front of the main entrance archway.

This location has a minimum $27 per vehicle parking fee and requires going through security. Brian acted in a few Nickelodeon and commercial productions as a child that were filmed here. He also briefly worked here after high school. Brian and Adrienne both acted in a TV promo filmed here. Brian, Adrienne, and their parents had annual passes to this park for a few years. Brian’s 2011 project, “The Chalkboard Exercises” took place in front of Hard Rock Live, right next to the park entrance.

4:30 PM (18th Embrace)

Edgewood City Hall

405 Larue Ave. Edgewood, FL 32809

Exact location: Outside, in front of the City Hall sign.

Adrienne has never been here. This will be Brian’s first-ever performance in Edgewood.

4:45 PM (19th Embrace)

Belle Isle City Hall

1600 Nela Ave. Belle Isle, FL 32809

Exact location: Outside, in front of the city clock.

Adrienne has never been here. This will be Brian’s first-ever performance in Belle Isle.

5:30 PM (20th Embrace)

Lakefront Park

1104 Lakeshore Blvd. St Cloud, FL 34769

Exact location: Outside, under the gazebo on Dan Tarrell Memorial Point.

Neither Brian nor Adrienne has ever been here. This will be Brian’s first-ever performance in St. Cloud.

6:00 PM (21st Embrace)

Monument of States

300 E. Monument Ave. Kissimmee, FL 34741

Exact location: Outside, in front of the monument.

Kitschy as hell, this is one of Brian’s favorite monuments in Florida. Adrienne doesn’t recall ever being here before.

6:45 PM (22nd Embrace)

Adrienne’s First House

308 Highland Meadows Dr. Davenport, FL 33837

Exact location: Outside, in front of the house.

Adrienne and her husband lived in this house for nearly 2 years, as its first owners. Brian made a few surprise visits to Adrienne here after moving to D.C., most notably during everyone’s favorite once-in-a-lifetime holiday, Thanksgivukkah in 2013. This will be Brian’s first-ever performance in Davenport.

7:30 PM (23rd Embrace)

AMC® Disney Springs 24

1500 E. Buena Vista Dr. Lake Buena Vista, FL 32830

Exact location: Outside, in front of the entrance.

This location requires going through security. Brian, Adrienne, and their parents have been going to movies at this theater since its opening weekend; with Brian having seen well over 100 movies here in all 24 auditoriums over the years. This will be Brian’s first-ever performance in Lake Buena Vista.

8:30 PM (24th Embrace)

Magic Kingdom® Park

Bay Lake, FL (sorry there’s no full address; it’s the most visited theme park in the world)

Exact location: Outside, in front of the main entrance gates.

This location has a minimum $25 per vehicle parking fee and requires going through security. Brian, Adrienne, and their parents had annual passes to Walt Disney World for many years. Adrienne’s very first job was at the Magic Kingdom. Brian acted in a few Disney commercials as a child that were filmed here. Brian’s 11-hour-long 2010 project “Carousel” took place inside the park.

Organized by

Brian Feldman [he/him/his] is an award-winning performance artist and actor. The recipient of three Arts and Humanities Fellowships in Theatre (2017, 2018, 2021) and a Projects, Events, and Festivals grant (2019) from the D.C. Commission on the Arts and Humanities, a 2011 State of Florida Individual Artist Fellowship (Interdisciplinary), and three grant awards from United Arts of Central Florida (2008, 2011, 2015), he has also been named Best Performance Artist by Orlando Weekly (2008, 2009) and Washington City Paper (2018). He lives in Washington, Douglass Commonwealth, where he has presented work in all 8 Wards and 30 D.C. neighborhoods. As the news site DCist noted, “In a city that has an advocacy group exploring how to ‘make D.C. weird’ – and is still struggling – Brian Feldman is a shining beacon of eccentricity.” His work has been featured on movie screens, television, radio, in print, and online, earning critical comparisons to the likes of Marina Abramović, David Blaine, Chris Burden, John Cage, Christo, Marcel Duchamp, Tehching Hsieh, and Andy Kaufman. Since August 2003, he has presented 1,000+ performances of 140+ projects at 175+ venues and festivals in cities worldwide via Brian Feldman Projects, one of the world’s premier presenters of experimental time-based art, celebrating 20 years in 2023.

Sales Ended